Heading 1 - Only once at the top of a page

Large Highlight text (from Style pull-down menu). Strong opening statement for the page. It should answer the visitors question and give them a reason to stay on the page. Keep it short and ideally the text matches the page Meta Description tag, or what appears in the Google description as an example.


Default Body Text: The classic academic writing format is like a pyramid. It starts by laying the foundations - lots of supporting information from other research, and other data. It sorts and summarizes the supporting info into smaller summaries. Finally, it caps the work off with a brief conclusion. The pyramid style educates the reader by making them do lots of work along their way up from ground level to the pinnacle.

This style is totally inappropriate for the vast majority of web content. The right way to write for the web is to use the inverted pyramid style, which comes from journalism.

The Inverted Pyramid reverses the workflow, by putting the essential information first, which it follows with further detail. The quick overview helps the reader get the point and purpose of a page instantly, letting the user make a quick judgment whether to read on for a bit more detail.

Highlight Text 2 (from Style pull-down menu): Say Less. This is the most important thing about writing for the web. Because web users are generally scanning, not reading, the more concise the content, the easier it is to scan. A good approach is to write concisely, then cut, edit, boil down, paraphrase and finally trim.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

---

Format Menu: Headings

These are selected from the editor Format menu. Use one Heading 1 at the top of a real page, then use Heading 2 and lower for section structure.

Heading 1: Page Title Style

Heading 2: Main Section Style

Heading 3: Supporting Section Style

Heading 4: Detail Heading Style

---

Style Menu: Text Styles

Large Highlight Text: A short opening statement or important page summary. On real pages this should usually sit directly after the H1.

Highlight 2: Slightly larger supporting copy for an important idea, intro line, or transition.

Highlight 3: Accent text for a shorter emphasis line.

Highlight 4: Blue accent text for a secondary emphasis line.

Larger: A Style menu option currently exposed to editors for larger inline text.

Fine Print: Secondary or helper copy, captions, short notes, and low-priority supporting text.

Black: forces selected text to black.

Uppercase: converts selected text to uppercase.

Underlined: adds the theme underline treatment.

---

Links and Buttons

Default body link: Explore Sweetwater Travel lodges

Button


Block Button

Dark Button


Small circular callout link: >

---

Style Menu: Image Styles

Style Menu Label	Class Applied	Use
Image Full Width	centered full	Full-width standalone image.
Image Centered - zoom	centered zoom	Default content image style.
Image Centered	centered	Centered image without zoom treatment.
Image on Left - zoom	left zoom	Legacy floated image style. Use grid templates for new content.
Image on Right - zoom	right zoom	Legacy floated image style. Use grid templates for new content.
Image on Left	left	Legacy floated image style. Use grid templates for new content.
Image on Right	right	Legacy floated image style. Use grid templates for new content.

Standard content image style, selected as Image Centered - zoom:



Centered image without the zoom class:



Full-width image style, selected as Image Full Width:



The Style menu also exposes legacy image-left and image-right options, with and without zoom. For new page builds, use the grid and content split templates below instead of wrapping body text around floated images.

---

Template Menu: Image Grids

4 Images Across

3 Images Across

2 Images Across

Full Width Image

---

Template Menu: Full Width Blocks

Full - 40/60 Image Right Split With Overlay

Full - 60/40 Image Left Split With Overlay

Full Width Image Background - Tile Left

Full Width Image Background - Tile Right

Full Width 16:9 Image Background - No Text

Full Width 3:2 Image Background - No Text

Callout - Hero

Callout - Statement

Full Width Dark - 33/66

Full Width Dark - 66/33

Full Width Dark Section

Full Width Off White - 33/66

Full Width Off White - 66/33

Full Width Off White Section

---

Template Menu: General Content Elements

Table With Header

Heading
Table content row one.
Table content row two.
Table content row three.

3 Column Table Layout: Grid + Single-column Tables

This is the recommended way to make multi-column tables: combine the grid template with the single-column Table With Header template inside each cell, so each table stacks cleanly on mobile.

Full-width Utility Table

Utility Table This template is useful for an at-a-glance note, quick facts, or a short page sidebar that needs stronger emphasis.

Left-aligned Utility Table

Utility Table Short sidebar content goes here.

Body copy wraps beside the left utility table in the current template. Use this only when the surrounding content is short and the sidebar will not interrupt reading flow.

Right-aligned Utility Table

Utility Table Short sidebar content goes here.

Body copy wraps beside the right utility table in the current template. For longer content, the full-width utility table is usually cleaner.

Full-width Callout Table

callout table with black text style Fine print creates the secondary line. >

Full-width Callout Table - Light

light callout table Useful over a darker image or darker full-width block. >

Full-width Callout Table - Dark

dark callout table Useful over a lighter image or lighter full-width block. >

---

Template Menu: Quotes

Quote With Caption

Type quote text here. This template is 100% width so it fills the full content area or the grid cell where an editor places it.

Caption

Quote Beside Text: Grid + Quote Template

---

Template Menu: Content Split Layouts

Content Split - Image Left

Content Split - Image Right

Content Split Compact - Image Left

Content Split Compact - Image Right

---

Template Menu: Grid Layouts

Two Column Layout - 50/50

Two Column Layout - 33/66

Two Column Layout - 66/33

Two Column Layout - 25/75

Two Column Layout - 75/25

Three Column Layout

Three Column Layout - 25/25/50

Three Column Layout - 50/25/25

Three Column Layout - 25/50/25

Four Column Layout